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Free audit

Search visibility, redefined

Found. SEO — rank where your buyers search Answered. AEO — become the direct answer Cited. GEO — get recommended by AI assistants

Real client results +144% search clicks in 6 months 16.8K clicks from a near-standing start

From zero to everywhere. We help ambitious businesses grow through SEO, Answer Engine Optimization and Generative Engine Optimization.

Get your free visibility audit

We build visibility where your customers now search: Google Search, Google AI Overviews, Google Maps, Bing, ChatGPT, Perplexity, Gemini, Microsoft Copilot, YouTube.

  • Search-guideline-led methods
  • Transparent, outcome-based reporting
  • One roadmap across SEO, AEO & GEO

Our point of view

Your buyers don’t search once any more. They ask Google, check the map, then ask an AI assistant to compare. At every one of those moments there is a single answer — we make sure it is you.

04Services

Three channels. One visibility strategy.

Each discipline answers a different question your buyers ask. Together they make sure you show up however the question is asked.

SEO · Can buyers find you?

Search Engine Optimization

Technical foundations, content and authority that earn durable rankings for the searches that drive revenue.

  • Technical SEO & Core Web Vitals
  • Keyword & intent mapping
  • Service & location page strategy
  • Local SEO & Google Business Profile
  • Digital PR & link earning
Get a SEO audit

AEO · Are you the answer?

Answer Engine Optimization

Question-led content and structure that gets you selected for featured snippets, People Also Ask and voice results.

  • Question & conversation research
  • Answer-first content design
  • FAQ, HowTo & entity schema
  • Featured snippet targeting
  • Voice search readiness
Get a AEO audit

GEO · Does AI recommend you?

Generative Engine Optimization

Brand, entity and source signals that help AI assistants understand, trust and cite your business.

  • AI visibility & citation audit
  • Entity & knowledge graph alignment
  • Citable, evidence-rich content
  • Third-party mention strategy
  • AI share-of-voice monitoring
Get a GEO audit

05Case studies

Real results, straight from the reports.

Three live engagements. Every number on this page comes from the client’s own Google Search Console or GA4 — the screenshots are right there to check.

B2B services brand · multiple countries Last 6 months vs the previous 6 months

Clicks up 144% in six months, while impressions in Google’s AI features keep climbing.

Search clicks
+144% 4.47K vs 1.83K
Search impressions
+249% 219K vs 62.8K
Impressions in Google AI features
30.4K Last 6 months
Average position
10.5 Up from 11.2

CTR moved from 2.9% to 2.0% because impressions grew faster than clicks.

Evidence

Search Console · Performance, last 6 months vs previous 6 months (opens full size in a new tab)
Search Console · Performance, last 6 months vs previous 6 months
Search Console · Generative AI, last 6 months (opens full size in a new tab)
Search Console · Generative AI, last 6 months

Client names are withheld. Figures are as reported by Google Search Console and Google Analytics 4 for the periods shown; past results do not guarantee future rankings.

06The visibility shift

Search didn’t disappear. It split.

Buyers still search — but more of their questions are now answered before they ever click. Visibility means being found in the results and being the source the answer is built from.

Traditional search

“best project management software”

How the buyer searches

  1. Types keywords
  2. Scans ten links
  3. Opens several tabs
  4. Compares and decides

What earns visibility

  • Rankings & position
  • Click-through rate
  • Keyword-matched pages
  • Backlink authority

You compete for a click. The buyer does the research.

AI-driven discovery

“Which project management tool suits a 12-person agency?”

How the buyer searches

  1. Asks a full question
  2. Gets one synthesised answer
  3. Sees a shortlist with sources
  4. Acts on the recommendation

What earns visibility

  • Clear, citable answers
  • Entity & brand consistency
  • Structured data
  • Mentions on trusted sources

You compete to be included. The AI does the research.

07Our process

From zero to everywhere, step by step.

A clear sequence, so you always know what is happening, why, and what comes next.

  1. Step 01

    Visibility audit

    We benchmark where you appear today across search results, answer features and AI assistants — and where competitors are winning instead.

    Visibility baseline

  2. Step 02

    Strategy & roadmap

    We map buyer questions to pages, prioritise by commercial impact and effort, and agree the KPIs we will report on.

    Prioritised roadmap

  3. Step 03

    Foundations

    Technical fixes, site structure, structured data and entity consistency — so search engines and AI can read and trust you.

    Crawlable, understood site

  4. Step 04

    Content & authority

    Answer-first pages, expert content and earned mentions that make you the most citable source in your category.

    Citable content library

  5. Step 05

    Measure & compound

    Monthly reporting on rankings, answer share, AI citations and leads — then we double down on what works.

    Compounding growth

Start with step 1 — it’s free

08Why Zero to Rank

Built for how people search now.

Most agencies bolt “AI” onto an old SEO playbook. We start from how decisions are actually made today and work back to the actions that move them.

  • Google Search
  • Google AI Overviews
  • Google Maps
  • Bing
  • ChatGPT
  • Perplexity
  • Gemini
  • Microsoft Copilot
  • YouTube

  • Unified, not siloed

    SEO, AEO and GEO share one research base and one roadmap, so every page works across all three channels.

  • Commercial intent first

    We prioritise the searches and questions closest to a buying decision before chasing volume.

  • Evidence over opinion

    Recommendations are backed by your data, live SERP and AI-answer checks — and labelled when they are a test.

  • No shortcuts

    Guideline-led work that protects your domain. We will never promise guaranteed rankings.

09Who we help

Visibility plans shaped around your market.

The challenge

Buyers ask maps and AI assistants for “the best near me” — and act on the first few names they hear.

Priority channels SEO AEO GEO

How we approach it

  1. 1Google Business Profile and local pack optimization
  2. 2Location and service-area pages that answer real questions
  3. 3Review, citation and NAP consistency across the web
Get an audit for your business

10FAQs

Straight answers to fair questions.

Still unsure? The audit is free and comes with a real conversation, not a sales script. Ask us directly.

What is the difference between SEO, AEO and GEO?

SEO helps your pages rank in traditional search results. AEO (Answer Engine Optimization) structures your content so it is chosen as the direct answer — featured snippets, People Also Ask and voice results. GEO (Generative Engine Optimization) helps AI assistants such as ChatGPT, Gemini, Perplexity and Google’s AI features understand, trust and cite your brand. They overlap, so we plan them as one strategy.

Do I still need SEO if people are using AI assistants?

Yes. AI assistants and AI search features draw heavily on content that is already crawlable, well structured and trusted in search. Strong SEO foundations are what make AEO and GEO work — they are an extension of search, not a replacement for it.

How long does it take to see results?

Technical fixes and quick wins can show movement within weeks. Competitive rankings and consistent AI citations usually build over several months. We set expectations in your roadmap based on your starting point and competition, and report progress monthly.

Can you guarantee first-page rankings or AI mentions?

No — and you should be cautious of anyone who does. Search engines and AI systems decide what they show. What we guarantee is a transparent strategy, guideline-led work and honest reporting on the metrics that matter to your business.

How do you measure AI visibility?

We track a defined set of buyer questions across AI assistants and AI search features, recording whether your brand is mentioned, recommended or cited — and how that compares with competitors over time. Alongside this we report on AI referral traffic and conversions in your analytics.

What is included in the free visibility audit?

A person on our team reviews your technical and on-page SEO health, how answer-ready your key pages are, and whether AI assistants currently mention or cite you. You receive a short, prioritised list of what we would fix first. There is no obligation to work with us.

Will you need access to my website and analytics?

Not for the free audit — it is based on public information. For an ongoing engagement we ask for read access to Google Search Console and your analytics, plus a way to make or request site changes, so we can measure accurately and implement quickly.

How is pricing structured?

Pricing depends on your goals, market and how much of the work we implement for you. After the audit we recommend a scope and give you a clear monthly or project price before anything starts.

11Free visibility audit

See where you’re invisible — before your competitors do.

Tell us about your business and we will review your visibility across search, answer engines and AI assistants, then send back the priorities we would tackle first.

Your audit covers

  • Technical and on-page SEO health check
  • Answer-readiness review of your key pages
  • AI assistant mention and citation spot-check
  • A short, prioritised action list

No obligation. No automated report dump. Reviewed by a person.

Request your free audit

Takes about a minute